Search Engine Marketing is a specific element of internet marketing, where your marketing effects are directly aimed at increasing your visibility on the search engines.
Given that 80% of internet users use a search engine to help them find a product or service it is crucial that your internet marketing efforts include (in no small part) correct search engine marketing.
There are two main types of search engine marketing: Search Engine Optimisation (SEO), and Pay-Per-Click (PPC).
Of the two main types of search engine marketing, 'SEO' is
regarded as most beneficial for most businesses.
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Search Engine Optimisation, (SEO) utilises the search engines main (organic) search results to display your website near the top and ultimately at #1 for your chosen keywords. This provides a steady flow of 'free' targeted web traffic.
The other type of search engine marketing is Pay-Per-Click (PPC)This can be very effective in a more competitive market as you can literally 'buy' the top position. It can also be an effective strategy for a new site which is working its way up the organic rankings.
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